Why we built Peek?
Discover why we built Baton Peek alongside Baton Analytics. Baton Peek offers speed, Baton Analytics delivers depth - together they create a complete creator evaluation solution.
Sunny Doultani
Founder & COO
From the Baton Blog
Stories, insights, and updates from the team building the truth layer for influencer marketing.
Analytics Metrics 101
How to spot Fake Followers?
Learn how to identify fake followers with clear, data-driven signals. Discover red flags every brand should watch for before partnering with influencers.
Sunny Doultani
Founder & COO
Analytics Metrics 101
Metrics 101: Reach vs Views vs Impressions
Confused by reach, views, and impressions? Learn the key differences between these core social media metrics and how to use them to measure real performance. A clear breakdown from Baton Analytics.
Rohan Bhide
Founder & CEO
Analytics
Introducing Baton Analytics: The Truth Layer for Influencer Marketing
Discover how Baton Analytics brings transparency, trust, and data-driven decision-making to influencer marketing—built by ex-Meta and Instagram veterans.
Rohan Bhide
Founder & CEO