Analytics Metrics 101
How to spot Fake Followers?
Learn how to identify fake followers with clear, data-driven signals. Discover red flags every brand should watch for before partnering with influencers.
Sunny Doultani
Founder & COO
From the Baton Blog
Stories, insights, and updates from the team building the truth layer for influencer marketing.
Analytics Metrics 101
Metrics 101: Reach vs Views vs Impressions
Confused by reach, views, and impressions? Learn the key differences between these core social media metrics and how to use them to measure real performance. A clear breakdown from Baton Analytics.
Rohan Bhide
Founder & CEO
Analytics
Introducing Baton Analytics: The Truth Layer for Influencer Marketing
Discover how Baton Analytics brings transparency, trust, and data-driven decision-making to influencer marketing—built by ex-Meta and Instagram veterans.
Rohan Bhide
Founder & CEO