Stories, insights, and updates from the team building the truth layer for influencer marketing.
Discover the top fashion creators for brands to partner with. Explore influencers who combine authentic style, strong engagement, and creative storytelling to drive impactful brand collaborations.
Sunny Doultani
COO
Discover why influencer performance is time dependent. Learn how cyclical trends, upcomers, and faders impact campaign success.
Rohan Bhide
CEO
Discover top food and cooking creators to collaborate with for authentic campaigns, bringing expertise in recipes, dining trends, and culinary storytelling to delight and engage your audience.
Sunny Doultani
COO
Discover top health and fitness creators to partner with for authentic campaigns, offering expertise in workouts, mindfulness, and nutrition to engage your audience.
Sunny Doultani
COO
Discover why we built Baton Peek alongside Baton Analytics. Baton Peek offers speed, Baton Analytics delivers depth - together they create a complete creator evaluation solution.
Sunny Doultani
COO
Learn how to identify fake followers with clear, data-driven signals. Discover red flags every brand should watch for before partnering with influencers.
Sunny Doultani
COO
Confused by reach, views, and impressions? Learn the key differences between these core social media metrics and how to use them to measure real performance. A clear breakdown from Baton Analytics.
Rohan Bhide
CEO
Discover how Baton Analytics brings transparency, trust, and data-driven decision-making to influencer marketing—built by ex-Meta and Instagram veterans.
Rohan Bhide
CEO
