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When we launched Baton Analytics, our goal was simple: to help brands make smarter creator decisions with real, in-depth Instagram insights.

Now, a few months later, we’re excited to introduce Baton's Peek platform - a faster way for brands to search any creator and instantly see how they're performing.

Depth vs. Speed

Baton Analytics is all about depth. Because creators opt-in, we’re able to share insights like demographics, unique views, and even post saves. It’s the gold standard for accuracy and detail.

Baton Peek, on the other hand, is all about speed. Without needing creator opt-in, brands can pull up a performance snapshot in just a few seconds. While it offers around 70% of what Baton Analytics delivers, it’s built for quick decisions and early exploration.

The truth is, both are important. They solve different problems.

How Brands Can Use Them Together

Think of it as a two step process:

1. Start with Peek: Enter a creator’s username, quickly generate a performance snapshot, and get a sense of whether they might be a good fit.
   
   
2. Move to Baton Analytics: Once you’ve narrowed it down, invite creators to Baton Analytics for a verified, in-depth report before making your final campaign decisions.
   

This mirrors the natural brand workflow - from scouting to validation - without slowing things down.

Why We Built Peek

When brands started using Baton Analytics, one piece of feedback kept coming up:

“We love the depth, but we need speed in the early stages.”
“We want to do basic validation before asking creators to opt in.”

Baton Peek was created to fill this gap. It doesn’t replace Baton Analytics, it complements it. By giving brands instant access to creator data, Baton Peek helps teams move faster and make better shortlists - without losing Baton Analytics deeper layer of trust and accuracy.

Baton Analytics Is Still Critical

It’s important to say this clearly: Baton Analytics is still the foundation. The influencer performance data it provides - verified, unique, and campaign-ready is unmatched.

Peek is simply the bridge that makes the early stages of shortlisting and evaluation smoother. Together, they create a complete solution for evaluating creators: speed when you need it, depth when it matters most.

You can check out Peek here!