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The Problem No One Talks About

Influencer marketing has exploded—but so has the confusion. Brands struggle to evaluate creators objectively, creators have little visibility into performance expectations, and third-party reports are often inconsistent or incomplete.

Despite the massive spend in the space, there’s no common truth layer.

We built Baton Analytics to fix that.

What Is Baton Analytics?

Baton Analytics is a free platform designed to give brands and creators a single, trusted source of performance truth.

It offers:

• 📊 Verified insights from Instagram (TikTok and YouTube coming soon)
• 🔍 Real-time reporting on engagement, reach, and growth
• 💡 Clear summaries for every campaign and creator
• ✅ No manual screenshots, no DMs, no ambiguity

Whether you're a brand manager or a solo creator, Baton helps you align on the same performance metrics—fast.

Why We Built It

We’ve seen this problem up close. Our team includes ex-Meta and Instagram engineers who watched countless brand/creator partnerships fail because of:

• Misaligned expectations
• Opaque analytics
• Tedious performance reporting

Baton exists to change that—to make influencer data transparent, shareable, and objective.

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If you’re a creator, brand, or agency who cares about doing influencer marketing right, we’d love your feedback.
Email us at [email protected]